Word: saatchis
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...some cases, the global concept succeeded brilliantly. Typically, a worldwide Saatchi campaign is custom tailored to the styles and tastes of local markets, though sometimes only a translation of the ad copy is necessary. The parent firm's memorable campaign for British Airways, in which the island of Manhattan is seen coming in for a landing at London's Heathrow Airport, has run in 40 countries. Customers have liked the global idea: Saatchi agencies now represent more than 100 clients in five or more countries, including Fisher-Price toys and Allied-Lyons foods...
...Saatchi & Saatchi wandered afield, its management seemed to become increasingly inept. The company's debt swelled to $250 million while costs mounted unchecked. At the consulting firms, key managers, skeptical about whether their operations could thrive in the Saatchi confederacy, began to quit...
...Saatchi management launched an overall restructuring program. Starting last spring, more than 800 corporate employees lost their jobs. Plans were laid to close corporate offices in Washington and to trim operations in New York City and in London, where the corporate staff last year moved into a glossy new global headquarters on sedate Berkeley Square. In addition, five of the firm's twelve directors left. As rumors of further shake-ups spread, Carl Spielvogel offered in July to buy the Backer Spielvogel Bates network. Charles Saatchi declined...
...month, Louis-Dreyfus pledged to boost the value of the company's shares, which have traded as high as $10.70, from their current price of $4 to at least $7.85 within three years. More than another increase in its global reach, that is the kind of growth figure that Saatchi & Saatchi now badly needs...
BUSINESS: Saatchi & Saatchi struggles to get back on track...