Word: saccharine
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Dates: during 1960-1969
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...remotest chance that even a minority might be hazardous, further testing of many additives, by chromatographic techniques that did not exist when the substances were first introduced, is clearly indicated. The FDA has already arranged with the National Academy of Sciences-National Research Council to supervise such studies of saccharin...
...Saccharin has been known since 1879, and widely used since the early 1900s. Entirely synthetic and unknown in nature, saccharin provides no calories and nothing to elevate the diabetic's blood sugar. Its one drawback is that in many users' mouths it leaves a bitter, aftertaste. The cyclamates, also synthetic, are effective sweeteners with the advantage of no aftertaste. Extensively tested in the 1940s and '50s, cyclamates slipped onto the GRAS list just before Congress closed the books in 1958 and before it adopted an amendment, named for Representative James J. Delaney of New York City, that...
...firms in the $1 billion-a-vear diet market hustled to cut their ties with cyclamates, to find an acceptable substitute, and to redirect marketing efforts to preserve demand for their heavily promoted brands. From now on, many of the diet drinks will be sweetened by a sugar-saccharin compound that may contain 30 calories in eight ounces, compared with only one or two calories in a cyclamate drink and 105 in a cola sweetened with straight sugar. The revised drinks will, of course, be labeled "new," and printing on the package will note prominently that they contain no cyclamates...
Terribly Intuitive. Coca-Cola officials, caught unprepared by the ban, worked round the clock, preparing advertising copy and arranging to start production of a saccharin-sweetened syrup for Fresca, which will contain only two calories in eight ounces. "This was a jumping joint," says Charles W. Adams, senior vice president. "We got a lot of printers up in the middle of the night." PepsiCo, which began marketing a new Diet Pepsi the day the ban was announced, attributed its switch to a burst of altruism. Big ads in newspapers noted solemnly: the "Pepsi-Cola Company cannot in good conscience offer...
...have extensive low-calorie lines will most likely change to some other sweetener. "The public will continue to look for other diet products rather than return to sugar products," says Marvin Eisenstadt, an official of Cumberland Packing Corp., producers of Sweet 'N Low, a sugar substitute made of saccharin and a cyclamate. It is unlikely, however, that dieters will switch to saccharin, since it often leaves a bitter taste. Obviously a big pot of sugar awaits the inventor who can formulate a new product that is safe, sweet and noncaloric...