Word: saccharine
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...firms in the $1 billion-a-vear diet market hustled to cut their ties with cyclamates, to find an acceptable substitute, and to redirect marketing efforts to preserve demand for their heavily promoted brands. From now on, many of the diet drinks will be sweetened by a sugar-saccharin compound that may contain 30 calories in eight ounces, compared with only one or two calories in a cyclamate drink and 105 in a cola sweetened with straight sugar. The revised drinks will, of course, be labeled "new," and printing on the package will note prominently that they contain no cyclamates...
Terribly Intuitive. Coca-Cola officials, caught unprepared by the ban, worked round the clock, preparing advertising copy and arranging to start production of a saccharin-sweetened syrup for Fresca, which will contain only two calories in eight ounces. "This was a jumping joint," says Charles W. Adams, senior vice president. "We got a lot of printers up in the middle of the night." PepsiCo, which began marketing a new Diet Pepsi the day the ban was announced, attributed its switch to a burst of altruism. Big ads in newspapers noted solemnly: the "Pepsi-Cola Company cannot in good conscience offer...
First there was sugar, squeezed from sugar cane and white beets. Dentists blame it for damaging the teeth; it makes people gain weight, and some cardiologists now suspect that its excess use may be a factor in heart-artery diseases. Then, 90 years ago, chemists hit upon saccharin, which is 500 times as sweet as sugar and does not add calories to the diet. But saccharin has the disadvantage of leaving a bitter aftertaste in many people's mouths, and it cannot be widely used in cooking because it breaks down under heat. When a doctoral chemistry student, Michael...
...have extensive low-calorie lines will most likely change to some other sweetener. "The public will continue to look for other diet products rather than return to sugar products," says Marvin Eisenstadt, an official of Cumberland Packing Corp., producers of Sweet 'N Low, a sugar substitute made of saccharin and a cyclamate. It is unlikely, however, that dieters will switch to saccharin, since it often leaves a bitter taste. Obviously a big pot of sugar awaits the inventor who can formulate a new product that is safe, sweet and noncaloric...
There are so many weight watchers and calorie counters in the U.S. that each year they consume almost 1,500 tons of saccharin and 7,500 tons of cyclamates. The cyclamates come in liquid form or in tablets for use at home, and are dissolved in most low-calorie soft drinks by their makers. Are they safe? For years, the U.S. Food and Drug Administration thought so and recommended no limit on consumers' intake...