Word: saccharinity
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...anyone afflicted with a craving for saccharin in a cup of coffee or on a bowl of breakfast cereal, there is good news. The Senate last week moved to permit its continued use by a vote of 94 to 1. Easy approval is expected in the House...
...company could trade off the famous name. He was right. The following year, Coke launched a caffeine-free regular and diet Coke. In March came Cherry Coke. To counter slipping sales of Tab, its older diet soda, Coke changed the sweetener last year to a combination of NutraSweet and saccharin, giving it a crisper taste. The company received thousands of letters from irate Tab drinkers, but Tab's sales have since stabilized...
Diet Coke, which so far has been sweetened entirely with saccharin, made its debut a year ago and has since become the fourth-bestselling soft drink in the U.S. Some Coke lovers claim the drink has an aftertaste, but Brian G. Dyson, president of Coca-Cola USA, said the new diet Coke will deliver better flavor and attract male consumers, who are "less likely to make taste sacrifices for dieting...
...ulcer drug. Aspartame-sweetened Diet Rite and diet Coke have already been sold in Canada, and diet Coke has also quenched thirsts in Ireland and Scandinavia, but the U.S. introduction had been held up by the FDA, which was wary after its approval years earlier of cyclamates and saccharin. Aspartame won FDA acceptance in 1974, only to be pulled back after some scientists voiced concern that the substance might cause brain damage...
Aspartame's biggest remaining problem is its cost. It is 20 times as expensive as saccharin...