Word: sacchi
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...Boston Museum of Fine Arts during their annual African Film Festival. It follows Emeruwa through the completion of “Check Point.” Emeruwa’s film was shot in 11 days, a staggering number in an industry where films are usually shot in five. Sacchi, an African-born member of the faculty at Boston University’s Center for Digital Imaging Arts (CDIA), spoke at the screening and said the documentary tried to capture digital evolution in the making. “The mission of the CDIA is to explore digital technology throughout...
...Numico, which Mills criticizes as too expensive, Danone is betting that demand for healthy food is going to outpace consumers' desire for another chocolate-chip cookie. "We were more and more convinced that due to health issues, long-term-speaking, cookies were going to be in trouble," says Sacchi. He cites increasing health awareness, increasing government regulation, increasing focus on disease prevention, the changing needs of aging populations, particularly in Western Europe, which accounts for 40% of Danone's sales, and the spread of diet-related health problems as factors. "In some countries," says Sacchi, "obesity will...
...real issue is growth. The increase in cookie sales worldwide topped out at 3.1% in 2006. "There are cookies in every household in France," says Sacchi. "The only way to grow is to make every household eat more and more every year." Or grab more market share, which is often difficult and expensive. By contrast, Danone's fresh-dairy-product line (yogurt and milk-based desserts) grew 9.2% last year, with growth as high as 20% in Argentina, Mexico and Brazil, and 35% in Russia. Bottled water showed similarly high growth, at 14.8% in 2006. Numico grew nearly 12% last...
...designing products accordingly. Danonino, a yogurt product for children, is enriched with vitamin A and zinc in Brazil, calcium and vitaminD in Poland, and iron and vitaminC in Mexico. "People are ready to pay a bit more" for a product that does something for their health, says Sacchi, who contends that the active health brands still carry mainstream prices...
...convinced that trading cookies for clinical nutrition will make shareholders feel better in the long run. "At the end of the day, the new Danone is one of the best things we can imagine for the future," says Riboud. Replacing the unopened package of cookies on the table, Sacchi mentions that in Europe, Danone has just launched something called Essensis, a yogurt that he claims is good for your skin. What's next--yogurt that makes your hair grow? "Nobody would have bet that a yogurt made to help you go to the toilet more often would be a success...