Word: sackfuls
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Dates: during 1950-1959
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...keep a woman comfortable and happy at the same time. I've lost more wives that way. I throw the verbal stones and the women lick their wounds and lie back in ecstasy." Sample stone: "Nothing makes a woman look more like a bag than wearing a sack...
...Fairchild. 30. European director of his family's Fairchild Publications, Inc. Fairchild had scored a beat on the openings by predicting fortnight ago in his company's fashion-conscious Women's Wear Daily that "the 1958 woman will wear shorter skirts than last season . . . The chemise [sack] is here to stay, but with new slim or wider versions...
...shaped bodice and a loose flow with an easy swing ("trapeze") from solar plexus to kneecaps. Like such other top designers as Guy Laroche, Jean Dessės and Lanvin-Castillo, who showed their wares last week, Saint-Laurent has gone to work on the billowy, knee-hobbling chemise-sack dress, the first big change in female fashions since the New Look in 1947. Some made it slimmer, some wider, most flared the hemline and shortened it until it barely covers the knees. Fashion writers hailed Saint-Laurent for bringing a new feminine dimension to the sack...
...tentlike version of the sack, along with the better-fitting chemise, is selling well among women below 30 and under size 14. Some stores claim that it comprises 50% of their stock. "It may look like hell on a hanger," says a Dallas retailer, "but get it on 'em and they love it because it's so comfortable!" But many shapely women shun it, say it is a fad as well as a fraud despite its "subtle sexiness." Less shapely women find they look even sadder in a sack...
...retailers hardly care what version the sack comes in or what it's called. With the dress business down, they only hope it stays. "We're glad for controversy," said a Seattle buyer. "It's a tremendous boost for business...