Word: sacking
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...elevator would only allow three people at a time to come up," Sack explains. "The only thing different is that we don't have the guards he kept here. That antique clock, this table, that desk over there--they all belonged to Ambassador Kennedy, too, when he owned the RKO chain." Yes, Ben Sack, having acquired a Kennedy theatre, went on to inhabit a Kennedy office. Why, Norman Podhoretz couldn't have done it any better...
...anything stereotyped," Ben Sacks keeps insisting. As a showman, he seems to have taken the advice of the three jaded strippers in Gypsy--namely, you've gotta have a gimmick if you want to get ahead. While the Sack Theatres are basically fairly conservative establishments, they are not above a few well chosen publicity stunts...
...innovations--as Sack euphemistically prefers to call the gimmicks--can range from serious advancements in film exhibiting to mere trivia. After all, the Cheri is Sack's prize innovation: it is the only indoor movie complex in the country where you can park your car, step into an elevator, and arrive in the theatre's lobby. On the other hand, the much heralded ice cream parlor in the lobby is quite another matter. For 65 cents, you can make your own sundaes. So there you are. A Man for All Seasons finally reaches intermission. Quick, Harry, get into that line...
...publicity stunt which quite literally ended all publicity stunts isn't even mentioned by Sack. At 1:00 a.m. on the morning of last May 4, 15,000 students began to collect outside the Sack Savoy for a 4 a.m. preview of Casino Royale--free, if you wore a "super sleuth trenchcoat." With the aid of police, a bona fide riot broke out. Meanwhile the theatre's assistant manager, having filled the 2,800 seats to capacity, began rolling the film early. He later told police, "They were fighting in the aisles every time someone left his seat. [About...
...Sack Theatres do plan to expand in other areas. Cheri-type theatres are to be built in Hartford and New York. The Music Hall and the Savoy have already presented performances by the Bolshoi Ballet and the New York Metropoltan Opera. More legitimate theatre will be presented in the large houses in an effort to reduce the high ticket prices currently charged by Boston's smaller legitimate showcases...