Word: sacking
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Every few years, a fashion gimmick sweeps locustlike out of Paris onto the fields of fad. After the "sack look" and the "trapeze line" came the craze for "culottes"-dress-length pants divided in front by a wide pleat and designed to look like skirts. This year, as the release last week of the first photographs of the Paris fall collections showed, the day of the gimmick has come again. Sequel to the culotte: skirts divided in front by a wide pleat and designed to look like pants...
...famous examples of Lloyd's antics on the outside of a skyscraper is also fantastic to watch. Trapped in a mail sack which is resting dangerously on a painter's scaffold being pulled non-chalantly up the side of the building, Lloyd teeters back and forth, causing the audience to first gasp at the suspense and then roar at the near misses of a fatal plunge to the street below. One wonders how he ever survived the situations he mixed himself up in order to produce such amazing comedy...
Like a Death Notice. Today every theater owner in New England envies Ben Sack's brand of ignorance. Sack persuaded Hollywood to give him first-run rights in Boston to such films as Bridge on the River Kwai by offering a guarantee of $100,000, four times the top offer of his competitors. He pours out $600,000 a year to plug his shows by television, radio and massive five-column newspaper advertisements. ''Looka that," he says scornfully of a rival's smaller ad. "It's like a death notice...
...Sack staffs his theaters carefully and keeps the help honest by ringing in an occasional private detective disguised as a moviegoer to make sure the audience count is correct. He is insistent on cleanliness, will berate usherettes for not pick ing up paper from the aisles and scold janitors when he finds dust in rest rooms. Sack likes to roam his lobbies, reminding women patrons that "this place is clean enough to bring your children to, right?" He has been known to step out of his $15,000, chauffeur-driven Cadillac in front of a Sack theater to hustle customers...
Full House. Sack claims that his theaters are grossing $2,300,000 a year. He should do even better now that he has added the Music Hall, which cost him $600,000 to renovate. Along with movies, the big theater is booked for the Bolshoi Ballet this winter, the Metropolitan Opera in the spring, and will be rented out to Boston firms for sales meetings. "What the hell do I care what they do there in the morning?" says Sack. "I want it filled all day long...