Word: sade
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Dates: during 1940-1949
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...home towns have been so profitably exploited as Bloomington, 111. (pop.: 32,868). Bloomington is the boyhood home of Paul Rhymer and the locale of his dearly beloved Vic and Sade (NBC, Mon. through Fri., 10:15-10:30 a.m., C.W.T.) -probably, the best, certainly one of the smallest soap operas...
Some 7,000,000 radio fans would find life harder to bear without Vic and Sade. They would also find it difficult to explain why. It is a soap opera in which nothing much ever happens. But it is as American as doubletalk. Vic, a typical, unpretentious bookkeeper for a kitchenware company, and Sade, his natively bright, homebound wife, in eleven years have built themselves considerable prestige as symbols of U.S. small-town living...
...include Mr. Buller, Vic's business associate, who pulls his own teeth; R. J. Konk, founder of Vic's lodge, the Sacred Stars of the Milky Way; Ruthie Stem-bottom, a family friend; Godfrey Dimlok, who invented a bicycle that could say "mama"; the Brick Mush (Vic & Sade's favorite breakfast food) salesman, who cries almost all of the time; Bluetooth Johnson; Cora Bucksaddle; Ole Chinbunny; Rishigan Fishigan of Sishigan, Michigan; Smelly Clark, and others...