Word: saeki
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Sharp opted not to use American or European designers for those markets. "We wanted to deliver a made-in-Japan value that could come only from Japanese designers," says Taisuke Saeki, who heads Sharp's audiovisual-design department. Still, the company wanted to adapt to a local aesthetic. Research showed that Westerners prefer vivid, crisp, dynamic design, while Japanese look for seamless precision and an organic feel. Think of it as the difference between a Cadillac and a Prius...
...reinvent the Aquos, Saeki encouraged the industrial designers to explore their new urban environment, but they were all required to attend a daily morning assembly. There are no in-house design competitions; team members build on their individual expertise in fields such as architecture, color coordination and interior design. They might sport faux-hawks, but Sharp's designers are decisively Japanese in their collaborative creativity...
...edges. The team's job doesn't end there. Sharp's designers are forecasting not just design trends for the next line but also LCD-production capacity, panel size and availability. "All this fuss over just a TV? For now, perhaps just a TV. But not for long," says Saeki. For the team that made television beautiful, the picture is getting bigger...
...Yamamoto visited his training base in Saeki Bay to bid his men farewell. "Japan has faced many worthy opponents in her glorious history -- Mongols, Chinese, Russians," Yamamoto said, "but in this operation we will meet the strongest opponent of all. I expect this operation to be a success." Genda, Fuchida and other officers joined him in eating surume (dried cuttlefish) for happiness and kachiguri (walnuts) for victory. Near portable Shinto shrines, they toasted the Emperor with sake and shouted, "Banzai...
...easy for the artists' families, who had to endure the discomforts of the journey and then, somehow, acclimatize themselves to the utter unfamiliarity of French life. One senses a feeling of doom beneath the stoic words written by Yoneko, the wife of Saeki Yuzo, who spent two sojourns there: "After returning to Japan, my husband, it seems to me, was constantly thinking he could only accomplish the task remaining to him during his life by going back to Paris in order to paint the soiled walls and loosely-fixed posters he found on the back streets." Saeki today...