Word: safaris
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Dates: during 1970-1979
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...Team. The agency made its mark when a distiller gambled $60,000 to try to move several thousand cases of unsold vodka out of his warehouse. Team came up with a series of ads showing a stalwart adventurer and a bear paddling through Finnish lakes or going on African safari. The punch line: "Puschkin Vodka for tough guys." For the next three years, the distillery could not make enough vodka to meet the demand. So successful was Team's small German campaign for French-made Vittel Mineral Water ("The water that rejuvenates your cells") that the producer switched...
...state visit to Kenya, but just try keeping the old hunter away from his guns. During the first break in the official proceedings, President Tito of Yugoslavia rushed pell-mell into the wilderness to take a few crack shots at East African wildlife. At the end of his safari, Tito felled a three-ton male rhino, a 21-ton buffalo and a "huge" lion...
...East Africa, that magical land of the Masai, the Mau Mau and the Macombers, February is the middle of summer-and summer is safari season. To many Americans, the word safari (Swahili for journey) still conjures up a vision of Stewart Granger beating bravely through the bush, trailed by the wealthy, red-faced "Bwana Mkubwa" (Big Boss), his bored, flirtatious wife and a long line of naked natives with rifles, cook pots and bathtubs balanced on their heads. A more accurate vision is apt to be somewhat less theatrical. Outside Nairobi's new circular Hilton Hotel (the "Tiltin...
Spear-Carrying Bushmen. Small wonder that the camera safari has become so popular. A number of U.S. tour firms are now packaging and promoting all-expense camera safaris, and about 20,000 American tourists will go on safari this year in the East African nations of Kenya, Tanzania and Uganda, staying an average of 21 days and spending $650 (exclusive of air fare) on the trip. Not only are the economics attractive, the experience is mind-boggling -because everything in East Africa seems to be a superlative...
...Bless Spiro Agnew" posters. In California one enterprising printer is marketing 50,000 "I Like Spiro" bumper stickers. Others cropping up on America's bumpers include "Sock It to 'Em, Spiro," "Spiro Of '76" and "Agnew Tells It Like It Is!" In Pennsylvania, Spirophiles have started SAFARI, "Spiro Agnew Fans and Rooters Inc." Republicans around the nation are clamoring for Agnew appearances...