Word: safe
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Dates: during 1960-1969
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...Schweppes in gin, made Maxwell House Coffee perk in time to a jingle, and rubbed liberal quantities of Ban deodorant into the armpits of a Greek statue. Started by Olgivy with a capital of $6,000, it now has assets reportedly over $55 million and it would be a safe bet that every person in the country has at one time or another been sold something by Olgivy. And "sold" is the word that Olgivy himself would choose. "Advertising isn't some hidden persuasion, some mythical unconscious influencer--it's sales," he says proudly. Olgivy isn't interested in campaigns...
...result of Hatfield's antiwar stand was, in fact, to bring Democratic Representative Robert Duncan charging into the senatorial race. A firm supporter of the President's conduct of the war, Duncan, 45, felt that Hatfield's position could not go uncontested, and he left a safe constituency to take on the Governor. "I am morally certain," he says, "that if we withdraw, we will be involved in a third world war with Communist China. I'm convinced that if we stand firm, we'll bring to Southeast Asia a new experience of freedom without...
Once again, the reputation of the National League was safe. After five months and 800-odd games, the league was still struggling to find a champion all last week. Not that there was any dearth of pretenders...
...nature of changes in the rates of serious crimes is that today the civil rights movement, the war on poverty, the moral decadence of American youth, new rehabilitation techniques, and the Supreme Court are individually and in combination being held responsible for making our streets, parks and homes less safe. It is, of course, important to try to understand these relationships, although it is very difficult to show that increases in crime are or are not "caused" by such factors. But as a starter, those who seek to establish such a relationship should be sure the trend itself has been...
...bloc is, of course, made up of New York City liberals (both large and small L). It is safe, and probably not irrelevant, to say that most of these voters are Jewish. Though in political elections they tend to vote heavily Democratic, they have cherished a long-time hostility to local Democrats. They have always mistrusted the Irish and other Democratic "bosses" in the City, and have felt (sometimes correctly) that these men had an insufficient regard for civil liberties and for liberal positions on other non-bread-and-butter issues...