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...Seltzer s fizzing. The show was a form of recall for the audience ("Hey, l remember that one!"), not only of the commercials but of performers who appeared in them 1 prior to becoming stars. A scrawny Sylvester Stallone hawked Rapid Shave; John Travolta sang in the shower for Safeguard; and a caLlow but ingratiating Dustin Hoffman crawled in and out of a Volkswagen, registering surprise at finding no engine under the hood. After an hour of this-interrupted of course by more commercials-viewers may have felt rather Like the man in another Alka-Seltzer commercial...

Author: /time Magazine | Title: Video: What Was Lucy's Baby's Name? | 5/23/1983 | See Source »

That is a scenario that strikes many experts as a fantasy. It is a considerable additional burden on the already creaking backs of American arms-control negotiators to expect them to achieve agreements that will not only safeguard the nuclear peace, but accommodate the more farfetched hypothetical possibilities of prolonged nuclear war as well. The U.S. can protect itself from even worst-case contingencies by the far more negotiable and verifiable measures banning the storage of refire missiles at operational launch sites and banning the development of techniques that would allow the Soviets to reconstitute their forces...

Author: /time Magazine | Title: Playing for the Future | 4/18/1983 | See Source »

...event, seems to have little chance of passage. Energy Secretary Donald Hodel has meanwhile suggested slowing the rate at which the U.S. Strategic Petroleum Reserve is being filled. That cache, which currently holds 312 million bbl. out of a planned 1 billion bbl., was created in 1975 as a safeguard against future shortages of foreign oil. With imports down, says Hodel. "maybe we don't need such a big insurance policy...

Author: /time Magazine | Title: Coming Up with Dry Holes | 4/18/1983 | See Source »

...impossibility of an effective ABM. The 1972 SALT I treaty limiting ABMs is the only nuclear arms control agreement still legally in force between the superpowers. As amended in 1974, it restricts each side to one ABM installation. The U.S. has already retired and put into storage its own Safeguard system that was protecting the Minuteman intercontinental ballistic missile field at Grand Forks, N. Dak. The U.S.S.R. still has an operational ABM system surrounding Moscow. The ABM treaty is generally regarded as the most valuable achievement in the otherwise controversial and, to many, disappointing history of U.S.-Soviet arms negotiations...

Author: /time Magazine | Title: The Risks of Taking Up Shields | 4/4/1983 | See Source »

Testing specifically addressed the risk of toxic shock, since some research indicates that barrier devices like the diaphragm may encourage the development of the bacteria believed to cause the deadly illness; Soderstrom reports that the spermicide in the sponge seems to kill the bacteria. Nevertheless, as an added safeguard, the FDA will require a label advising women to remove the sponge within 24 hours to reduce that risk. This is a bonus for V.L.I. Initially the company planned to advertise Today as a 48-hour protection. Before it even hits the shelves, the potential market has doubled...

Author: /time Magazine | Title: One from Egypt | 3/28/1983 | See Source »

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