Word: safer
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Ford's answer to that contradiction goes something like this: As long as customers want them, we will keep making SUVs, because if we don't, someone else will. We'll just keep making them cleaner and safer, and thus force every other auto company to do the same...
...lesson about the limits of soft and fuzzy when the Firestone crisis engulfed the company. Ford instinctively wanted the company to get out in front of the issue. Were there problems with the Explorer? "That was the first question I asked," he says. Some evidence showed the Explorer was safer than other SUVs. But Ford execs didn't have time for a full investigation when lawyers, Congress and the media were rolling out damaging allegations daily...
These days both men spend most of their time together talking about the sagging economy and trying to correct a rash of operating problems Ford Motor has faced, including a spate of new vehicle recalls. The company's new Explorer, a safer SUV, although it is not advertised that way, is one of the recalls...
After the way Harvard stormed through the field this past weekend, opposing teams might wish they had found refuge somewhere safer...
...There's no question that a missile shield designed to prevent an ICBM attack would leave us safer than we are now. But the real question is whether the threat of ICBM attack is that great that it warrants diverting so many U.S. resources into developing such a shield, or are their other ways of spending the same - or even a lot less - money that may make us even safer from ICBMs and other more imminent threats. Unfortunately that question is not being discussed in Washington, nor is it likely...