Word: saffir
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Dates: during 1970-1979
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Among the 3 million New Yorkers who buy a newspaper every morning, there is an enduring mass of mourners for the lively, respectable Herald Tribune, which expired in 1966. Or so Publisher Leonard Saffir, 47, devoutly hopes. This week, to compete with the brassy Daily News and the New York Times, which he has dubbed "fat and stuffy," Saffir begins publishing a new Manhattan morning paper called the Trib...
...memory lingers on. Some time around Thanksgiving a group of conservative investors led by Leonard Saffir, 47, a longtime aide to former Senator James Buckley, intends to begin publishing what would be New York City's first new major daily in more than a decade. The paper will have a strikingly modern design, an initial pressrun of 200,000 and, perhaps, a hauntingly familiar name: the Trib...
...York Times, Washington Post and Whitney Communications, the old Trib's last owner. Accordingly, IHT Corp. is suing the owners of the new Trib for trademark infringement. The Trib, in turn, has sued IHT and the Times for harassment and antitrust violations, asking $7.5 million in treble damages. Saffir accuses IHT of trying to prevent his paper from appearing, and notes that at least 250 U.S. papers use the word Tribune in their titles. Says he: "We're calling it the Trib because the name is short and snappy, with newspaper significance...
Indeed, any resemblance between the old Trib and the new entry is coincidental. Though Saffir has chosen as editor John Denson, seventyish, who also edited the Herald Tribune (from 1961 through 1962), the new Trib will lack one important characteristic of its predecessor: news. Denson has designed a stylish, magazine-like tabloid filled with canned features from syndicates and wire services, graced with an aggressively pro-business editorial page and almost devoid of breaking stories. Saffir defends that formula, which was first presented in a June 27 preview edition, on the grounds that the city's three major dailies...
That would be an impressive feat, considering that the Trib will miss most of New York's crucial fourth-quarter advertising season this year, and that the city's three dailies are fighting harder than ever among themselves for readers and advertisers. Saffir is not cowed by the competition. The morning News (circ. 2 million) and the afternoon Post (circ. 609,000), he says, are the "Chinese restaurants of journalism-an hour after you read them you're still hungry." As for the newly restyled Times (circ. 854,000), Saffir calls it "successful, fat, stuffy" and alleges...