Word: saffir
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...soon. Three months, 62 issues and $4 million later, its paid circulation running as low as 50,000, the Trib last week went the way of the Sun, the World, PM, the Mirror, the Journal-American, the World-Telegram, the Herald Tribune and the hybrid World Journal Tribune. Leonard Saffir, the paper's founder, publisher and editor in chief, blamed the severe winter for hampering distribution and timorous department stores for failing to advertise in the tabloid. "It was the community that put this paper out of business," fumed Saffir in a farewell address to his 130-member staff...
Among the 3 million New Yorkers who buy a newspaper every morning, there is an enduring mass of mourners for the lively, respectable Herald Tribune, which expired in 1966. Or so Publisher Leonard Saffir, 47, devoutly hopes. This week, to compete with the brassy Daily News and the New York Times, which he has dubbed "fat and stuffy," Saffir begins publishing a new Manhattan morning paper called the Trib...
...tabloid (first-year circulation goal: 200,000) is expected to be editorially conservative. Its board of directors includes James Buckley, former Conservative-Republican Senator from New York, whose political aide and consultant Saffir used to be. Ousted as chairman of the board last October was former Secretary of the Treasury William Simon, who Saffir claimed was trying to use the paper to further his own political ambitions. Simon, however, remains a stockholder...
...Trib will "fight for a better climate for business," wrote Saffir in a signed editorial appearing in the paper's first edition, because "when profits soar payrolls fatten, jobs increase, happiness spreads." The Trib will also "demand a fair policy for labor without self-destructive strikes, brass knuckles and police cordons." Another editorial, on New York's new mayor, Ed Koch, is innocuous. It declares that the paper is neither for him nor against him; it will wait to see how he does. (Presumably, Koch will get good marks at least this week, since he has solemnly proclaimed...
...United Press International and Reuters for national and international stories. Its resemblance to the old Herald Tribune is largely in name only, and even that is in dispute. The owners of the International Herald Tribune want to enjoin the Trib from using the HT's old nickname. Saffir scoffs at the trademark-violation charge but fears that if he loses the name, his paper is sunk...