Word: sag
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...Kevin Spacey: One of the stars who energized the strike by writing fat checks for a relief fund; he notes that the average SAG members earns only $5,000 a year In the nick of time, like the delivery boy in a Domino's Pizza spot, star quality arrived. Jay Leno donated $10,000 to a SAG strike fund, and soon Kevin Spacey, Harrison Ford, Nicolas Cage, George Clooney and Helen Hunt had ponied up amounts of from $10,000 to $200,000. Now that famous faces were attached to celebrities, the media woke up to the strike...
...union also has proposed monitoring commercial payments; currently there is no check on the number of times a spot runs, and thus on the amount an actor is owed. Last year SAG conducted a study that randomly selected 32 commercials, most of them in the cable market. The survey found a discrepancy of thousands of dollars in unpaid fees and in some cases, residuals. Cable is no longer "an infant industry," says SAG president William Daniels. "Now you have 155 cable outlets to monitor. We need some kind of coverage...
...just re-released a commercial she shot in the 1960s. There are also few new spots that feature celebrity appearances or star voice-overs. A rare exception is Tiger Woods' Buick commercial; the golf god shot it in Canada and, when told he was a scab, feigned ignorance of SAG rules...
...thorny issue will be choosing which assets get the benefit of the step up. Presumably, you'd choose those with the most appreciation. But if your best stocks sag and the laggards charge ahead after you've died, you'd have chosen wrong. And how can you be fair to several heirs? If one gets a Renoir, another gets the house and another gets your stocks, whose bounty gets the critically important stepped-up value...
Maybe they just sag...