Word: sagan
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...Light in the Attic, Silverstein (1) 2. Cosmos, Sagan (2) 3. The Lord God Made Them All, Herriot (3) 4. Richard Simmons' Never-Say-Diet Book, Simmons (4) 5. A Few Minutes with Andy Rooney, Rooney (5) 6. The Walk West: A Walk Across America 2, Jenkins 7. Pathfinders, Sheehy (7) 8. Miss Piggy's Guide to Life, Piggy with Beard 9. Betty Crocker's Microwave Cookbook 10. Presidential Anecdotes, Boiler
...someone with his head in the clouds, Astronomer Carl Sagan's latest spaced-out undertaking seemed astonishingly down to earth. Having conquered the cosmos, the Johnny Carson Tonight show and the New York Times bestseller list, the flamboyant scientist-cum -showman figured that the only Big Bang left to make was in the world of business. Thus, twelve months ago, Sagan and B. Gentry Lee, a space program manager from the NASA Jet Propulsion Laboratory in Pasadena, Calif, began scraping together a $700,000 line of credit from California's Security Pacific National Bank and went into business...
...last week, visions of profits had vanished into a black hole of exploding costs and collapsing sales, and the biggest challenge facing Carl Sagan Productions Inc. was what to do with a Los Angeles warehouse jammed with unsold Cosmic Calendars ($7.95), Cosmospheres ($19.95) and a book titled Visions of the Universe ($29.95). Said Lee ruefully as he strolled past an empty desk in the firm's eight-employee office: "We used to have an international division, but we closed it down. It used to sit here...
...Sagan's business brainstorm burst upon him like a supernova while he was on a visit to Japan last year to promote his public television series, Cosmos. Impressed by a Japanese bowl showing the constellations of the northern hemisphere, he decided to have it redesigned to his own specifications and to offer it for sale in the U.S., along with other heavenly items...
Both Lee and Sagan now talk about a "January reassessment" of the firm's prospects, and have begun to look around for a partner with some skills in marketing. It seems that for Sagan, at least, it is easier to rhapsodize over "billyuns and billyuns" of stars in the sky than make a few hundred thousand in cash on the ground...