Word: sagas
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Dates: during 2000-2009
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Flash forward two years and nationally the Democrats are (finally) in power, and the Harvard College Democrats appear to be the loftiest, most influential organization on campus. But their prominence on campus is now a mutated takeover, one that resembles some horrific virus from a Michael Crichton science-fiction saga. I’ve got the Center for Disease Control on speed dial because many of my liberal compatriots are infected by something that I fear may be highly contagious...
...regards to the Duke’s ongoing off-the-field lacrosse saga, however, it’s just news. It’s fleeting, it’s time-sensitive, and save for a few unforgettable moments in history, it always eventually drifts away...
...Though Saga remains best known for its travel services and magazine, four-fifths of its revenues now come from financial services, particularly insurance. In the early 1980s, it realized it could offer older consumers cheaper rates for home insurance. Back then, home insurance in Britain was sold on a one-price-fits-all basis. Saga correctly reckoned that older homeowners were less risky to insure, so their premiums could be lower. Saga applied the same formula to sell low-cost auto insurance and then broadened to offer a full range of insurance products. Of course, other insurers...
...Hurdles remain, however. The taint of old fogeyism, though fading, clings to the company like the scent of grandma's wisteria. Trendy advertisers, for example, still eschew Saga Magazine, despite its impressive circulation. Although the monthly runs features on still-cool celebs like Carly Simon and Mick Jagger, it's crammed with ads for retirement properties and orthopedically therapeutic furniture. In order to combat that perception, Saga is planning a brand overhaul designed by ad agency Doner Cardwell Hawkins. "It will stress our core strengths to a new generation," says Bull, but beyond that, no one at Saga will talk...
...Given the success of Charterhouse's buyout, there's speculation that Saga may soon go public. The company declines to discuss whether an IPO is in the works, but, according to one insurance industry analyst at a London investment bank, investors would likely welcome a flotation because of Saga's strong brand and impressive track record. And given that nearly half the U.K.'s adult population will be 50 or older by 2020, it's not about to run out of potential customers anytime soon...