Word: sage
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Dates: during 1960-1969
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...first time, U.S. visitors to Britain in 1967 outnumbered tourists to France-by 100,000. Cote d'Azur hotel owners complained of a 20% slump in reservations last summer. Lately there have been some cancellations by American Jews incensed by De Gaulle's chutzpah. At Sage's Chicago restaurants, notices urge customers not to buy French wines. California wine growers are enjoying a record year, in part because some bibbers are switching from the cheaper grades of French wine to domestic brands. But the higher-priced types of French wines and brandies are holding up well. Oenological...
Discount operators, meanwhile, have had difficulty adhering to their old high-volume, low-overhead gospel. "Customers are demanding from us what they get in traditional department stores," explains Sherwin Newar, president of the Houston-based Sage International discount chain. This means credit, home delivery and more attractive stores-all of which cost money. Though many discount houses cut costs by using checkout counters and shopping carts instead of big sales forces, other increases in overhead have sent their price markups, once about 25%, as high as 35% -ominously close to the typical department store...
...belief that ultimate reality can be known not through reason, but only through the soul's intuition of itself. Though some of these holy men have managed to get a hearing outside their own country, none has done so well in modern times as the Maharishi (Great Sage), who had a considerable following even before he met and conquered the Beatles last August while on a lecture tour of England...
Peace Without Penance. Son of a government revenue inspector, the Maharishi discovered his concept of transcendental meditation during two years of seclusion in the Himalayan mountain village of Utar Kashi. The Great Sage's explanation of his message is a trifle opaque: "When the conscious mind expands to embrace deeper levels of thinking, the thought wave becomes more powerful and results in added energy and intelligence." In a word, some skeptics have suggested, "Think." All that is required to achieve this state of "pure being," says the guru, is a little reflective thought, preferably half an hour...
Although everyone in Boston is de nature a political sage, they don't come much wiser than the crowd at J. A. McNulty...