Word: sags
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Dates: during 2000-2009
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...Burrow down below the megastar layer, down to the prole performers, and you'll hear the same views expressed in rhetoric that echoes old-time union firebranding. "There's enough money to pay everyone a fair wage in this economy," says Courtney Gebhart, a SAG strike captain who has had to scramble for good gigs. "But corporate greed is trying to kill the middle class. So what do you get? The teachers, the actors, the MTA in California. Everyone is on strike." Gebhart wants to locate the strike in the gut of, say, a wage slave who sees his company...
...just re-released a commercial she shot in the 1960s. There are also few new spots that feature celebrity appearances or star voice-overs. A rare exception is Tiger Woods' Buick commercial; the golf god shot it in Canada and, when told he was a scab, feigned ignorance of SAG rules...
...busier than ever. It's hosting so many commercials that the guilds there have relaxed strict rules about importing talent from below the border. "They're so busy they can't handle all the work," says commercial producer Genevra DiLorenzo, head of production for Shelter Films. To SAG strikers, performers in these commercials are, simply, scabs. "The issues we have with Canada, our so-called 'fellow actors' - there are going to be ramifications up there," says Robbins with a throb of menace. "We're going to remember what actors up there are doing...
...people beyond the strikers and their employers. Producers and casting directors are trying to conduct business as usual, especially as the normally flush season for shooting Christmas and Super Bowl spots begins. But New York's major commercial agents are not showing off their Crest smiles. Signatories to the SAG contract, they cannot work on non-union projects. That leaves them with something they hate to do: nothing. "You see me spending all this time talking to you on the phone?" barks one top commercial agent, who sounds as if he could have hired himself from Central Casting. "That...
...cares about performers trying to make money not by bringing Shakespeare's poetry to life but by peddling hemorrhoid remedies? Among others, the people who run Hollywood. The commercials strike is seen as a dress rehearsal for the fractious negotiations expected as the contracts for SAG and the Writers Guild expire in the spring. In 1988 a writers' strike lasted 22 weeks; film production shrank and the fall TV season was delayed for two months. Now, in anticipation of a 2001 walkout, studios are rushing scripts into production faster than usual. Some TV bosses have already ordered extra episodes...