Word: said
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Dates: during 1940-1949
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...same time, apologetic and compelling. His face is reposed, gentle, sad, and as inscrutable as that of a Monte Carlo croupier. Obsessively shy, he is always "Mr. Loewy" even to his longtime associates. Even to those who know him well he is something of an enigma. Said one longtime acquaintance: "After all these years, I'm not even sure that I like him!" Everything he does calls attention,-with skilled showmanship, to his work, so that observers at times get the strange feeling that he too is a design−by Loewy, of course...
...methods often mystify clients. When Chicago's Armour & Co. hired Loewy to redesign and repackage its 700-800 different products, he disappeared for about six months. Said Vice President Walter S. Shafer: "We didn't know what he was doing." Actually, Loewymen were out talking to hundreds of housewives who bought the products. When Loewy came back he told Armour to abolish all the multicolor labels that it had been using, and substitute a simple two-color pattern throughout. Armour saved enough money on color-printing alone to pay for the designer's services. As Lever Bros...
...increasing European exports to the U.S., Taylor's committee came to one hardheaded conclusion: the U.S. must increase its European imports by $2 billion a year or its own exports will wither away and European living conditions will :all to a dangerous level. Unless this is done, he said in effect, much of the good accomplished by EGA (expenditures more han $7 billion to date) will be thrown away...
...short, sharp paragraphs, the report dispelled any idea that the dollar shortage is something new; it started 35 years ago and has grown steadily worse ever since. Between 1914 and 1949, America's exports exceeded her imports by $101 billion. This "socalled favorable balance of trade," said the report, was largely paid for by $68 billion in Government loans & grants to Europe and more than $10 billion in private gifts. These grants "have in effect been unconscious subsidies to American export industries" at the expense of American taxpayers. The subsidies could be eliminated, or at least cut, only...
Only by a free competition, unhampered by government controls or private cartels, does the commission think the job can be done. Said the report: "Competition is not a one-sided concept. Our insistence on the opportunity to compete with others carries with it an obligation to let others freely compete with...