Word: sailing
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Dates: during 1950-1959
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Away from their grey skyscraper office on Manhattan's teeming 4?nd Street last week, the editors of a thriving monthly magazine got ready for a weekend of work without a mutter of complaint. One editor was off to Newport, R.I. to sail his 58-ft. yawl Caribbee in the 466-mile, 30-boat race to Annapolis, Md. The editor of the magazine headed for Norwalk, Conn., where he climbed aboard a launch and ran the weekly sailboat race of the Norwalk Yacht Club. Two of the magazine's ad staff were out on Long Island Sound racing...
From the sea blue of its cover, framing a color painting, often of a ship under full sail, through more than 150 pages laden with enticing boat ads, articles and pictures, Yachting is more than a pleasure sailor's handbook. Every issue is loaded to the gunwales with first-person true-adventure tales of men against the sea that are read as avidly by landlubbers as by yachtsmen. More than 75% of Yachting's articles come from yachtsmen (rate: $105 per 3,500-word article) who, with the help of Yachting's editors, set down their experiences...
Stone, who still shows up almost every day at the office, has owned 18 small boats (i.e., less than 41 ft.) in his lifetime, now finds it "more comfortable to let my friends invite me to sail with them" instead of keeping his own boat. Publisher Stone has a simple explanation for Yachting's doubling of its circulation since the war. Says he: "There are more pleasure boats in the water than ever before. Once a yachtsman was a rich man who owned a big yacht with a paid crew. All that is changed now. A yachtsman today...
...hobby. The present owners, said Stone, merely want "to see that it always remains a magazine for the sport." Publisher Stone feels that profitable Yachting has done a lot to make the sport more popular. But magazines have their limitations. Says he: "The best way to learn to sail is to just get in a boat...
...SAIL," a detergent which A & P last week put on sale as its own brand, highlighted a new problem for U.S. soapmakers. Made by New Jersey's Ultra Chemical Co., Sail represents a growing trend in detergent-making by the chemical industry, which formerly just supplied the raw materials. Monsanto, which used to supply materials for "All," now makes it and is giving it a big ad splash...