Word: saitama
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Dates: during 2000-2009
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...developing relationships with magazines, no company can entirely predict when teen tastes may change. Sometimes girls want?NOW!?what a famous singer wears in her new video. (Ayumi Hamasaki's flower pins, for instance.) But trendy Tokyo girls soon tire of being copied by their country bumpkin cousins in Saitama and Okayama and start looking for newer, more kawaii looks to sport?almost as soon as they've attached those pins to their lapels. That creates a hothouse environment where a brand can go from unknown to saturation point in under a month. "Some brands in 109 retain high sales...