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...Bruno de Saizieu, sales and marketing director of Maestro-maker Alcan, is confident that cork's reign will end one day. Judging from the success of Alcan's Stelvin wine screw cap - whose global sales have skyrocketed from 300 million in 2003 to 3 billion today - De Saizieu thinks Champagne will eventually adopt the Maestro system as well. "When we started the Stelvin, there were an enormous number of people who were outraged," he says. "Today, like them or not, screw caps are no longer questioned as viable alternatives around the world. In Champagne it will be the same...

Author: /time Magazine | Title: Is the Party Over for the Champagne Cork? | 5/17/2009 | See Source »

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