Word: sakes
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Dates: during 1970-1979
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...message of Voices, though, is muffled because every last thing comes out all right in the end. If there isn't going to be a certain amount of real tragedy in the love relationship, then just for realism's sake you'd expect a little in the bothered family. Instead, the younger brother gets out of gangs and into civility, and the father, who the day before burned down his tailor shop for the insurance money so he could pay off his bookie, somehow turns up for the disco's opening night where he beams at his son who somehow...
After his father's death in 1962, Saji took over and launched an aggressive drive to persuade Japanese to drink whisky instead of sake with their lunch...
Attracting some customers away from the three-sake lunch...
...motto, but the Japanese seem to do both with rare dedication. Last year they spent a staggering $17.8 billion on alcoholic beverages, up fivefold from ten years ago. Of the $222 that the average Japanese adult invests in hard stuff every year,* 42% goes for beer and 31% for sake (rice wine). What is remarkable is the rise of a Western spirit: whisky. It accounts for 20% of all alcohol sales and comes in scores of brands, more than half of them made in Japan...
Among other tactics, he used such Western personalities as Sammy Davis Jr. to tout Suntory on TV. Some Suntory salesmen were attacked by knife-wielding chefs outraged at the attempt to Westernize the traditional Japanese cuisine by urging diners to drink Scotch instead of sake. But today millions of homes and almost every bar and restaurant stock at least some of Suntory's 15 brands. In price and quality, they range widely. The pedestrian Torys costs $2.25 a fifth, while Suntory's best, called The Whiskey, goes for a heady $250. Most popular brand: Suntory Old, which retails...