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Usage:

...Example, by Double-Talker Murray ("Looney") Lewis during a Fred Allen broadcast about the New York World's Fair Hall of Pharmacy: "Ilfus on the bildad with just enough reticulation on the nostrum to allograph Ipana, Minit-Rub and Sal Hepatica...

Author: /time Magazine | Title: Radio: Villainy | 12/4/1939 | See Source »

Meanwhile mothers with babes, laborers in workless working clothes who bought stamps last week, leered at the figure of the Goddess of Plenty printed on them, promptly dubbed her "Surplus Sal...

Author: /time Magazine | Title: RELIEF: Surplus Sal | 5/29/1939 | See Source »

Aaron Copland: El Salón Mexico...

Author: /time Magazine | Title: Music: April Records | 4/10/1939 | See Source »

Each week, Funnyman Fred Allen presents on his Ipana, Sal Hepatica hour a Person You Didn't Expect to Meet. Last week the person was 15-year-old Joseph Becker, who described how he ran his Bronx Baby Minding Service. One of the people who thus unexpectedly met Joseph Becker was New York's License Commissioner Paul Moss, who three days later summoned the young impresario, told him it is against the law to run an employment agency without a license. "I'll start another career," said Joseph Becker...

Author: /time Magazine | Title: Radio: Listeners' Shows | 5/30/1938 | See Source »

Last week the first adbearing issue of Look turned up with 10⅛ pages (some $37,000 worth) from Chesterfield, Dodge, Universal Pictures, Sal Hepatica, Kleenex, Feen-a-mint, other medicinals & knickknacks. Ned Doyle's crew is concentrating on the 1938 schedules, since Look will guarantee 2,000,000 circulation effective May 10, raise its full-page, onetime, one-color rate...

Author: /time Magazine | Title: Press: Ads to Look | 11/8/1937 | See Source »

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