Word: salaam
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Dates: during 2000-2009
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...wonderful example of this is a new television show in Egypt called "Salaam Sesame." It adapts the idea of the American "Sesame Street" into a children's program mixing the use of Muppets and live characters. But it has modified the characters to promote social messages tailored towards contemporary Egypt. Set in a working-class suburb of Cairo, it features a similar assortment of human characters as the U.S. version, but they are altered to represent local types--the green grocer, the civil servant, the craftsman and the local schoolteacher...
...example, "Salaam Sesame" has a female Muppet who excels in her studies, to combat traditional biases against girls trying to do well in school. Similarly, it features other Muppets who represent Egypt's Christian minority, to show children a positive example of toleration and diversity...