Word: salad
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...daylong "menu boot camps" have helped bring sophisticated marketing know-how to mom-and-pop diners and corner pubs. The objective for eateries big and small: a menu that grabs the customer's eye and steers it to high-profit dishes and moneymaking add-ons (like the side salad that is only $3.99 extra when you order the entrée). Rapp is so sure of his menu makeovers that he offers a money-back guarantee that his menu will raise profits--and in his 25 years in the business, he has yet to issue a refund...
...stroll to Extreme Pizza on nearby Shattuck Avenue, grab a Coke, order some pizza heaped with sausage and sit in the California sun. But in Berkeley High's lunchroom, lines of students are waiting patiently for--get this--cafeteria food. The longest line--now get this--is for salad. "This is only my second time eating school lunch," says junior Fennis Brown, 17. "I've always been put off by cafeteria food. But when I saw a friend eating it, I thought, That looks like it could come from any good restaurant. And it's cheaper and easier than eating...
...told she had to turn a profit in her first year or find a new employer. The dietitian turned marketer has stayed in the black ever since. But balancing her budget while trying to boost nutrition in the 2,600 lunches served daily is tough. Mixed salad greens cost 13¢ more per serving than iceberg lettuce; a whole-wheat bun costs 5¢ more than a white one. Like every other U.S. school district, Shawnee gets no more than $2.34 per day per child from the Federal Government to provide lunch to the poorest kids. The state of Oklahoma kicks...
Fast-food-style marketing tricks, such as silver burger wrappers and plastic salad shakers, cost a little extra, but they boost sales. (When the shakers ran out at the middle school, salad sales dropped from 30 a day to 0.) The cafeterias resemble local eateries too. The Cub's Den at Shawnee Middle School looks just like a food court at a mall. Taylor has similarly revamped the serving areas at the high school--South of the Border serves Tex-Mex; Grandma's Corner has home-style cooking. Marketing is a necessity. "We're a business," Taylor says. "If your...
Avoid foods containing high-fructose corn syrup (HFCS). It's not just in cereals and soft drinks but also in ketchup and bologna, baked goods, soups and salad dressings. Though HFCS was not part of the human diet until 1975, each of us now consumes more than 40 lbs. a year, some 200 calories a day. Is HFCS any worse for you than sugar? Probably not, but by avoiding it you'll avoid thousands of empty calories and perhaps even more important, cut out highly processed foods--the ones that contain the most sugar, fat and salt. Besides, what chef...