Word: salad
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...same as roulette. "Celebrity products fall into a category of their own," said Karen, a trim blonde in a tailored suit. "When celebrities come out with their own products--Rocky Graziano's spaghetti sauce, Mickey Mantle's barbecue sauce, Nolan Ryan's All-Star Fruit Snacks, Gloria Vanderbilt's salad dressing, Reggie Jackson's candy bar, Carl Yastrzemski's Big Yaz Bread, Diane von Furstenberg's facial tissue, Bill Blass's chocolates, Richard Simmons's Salad Spray, Tommy Lasorda's spaghetti sauce, Yves St. Laurent's cigarettes, Frank Sinatra's neckties--all examples of products these famous people promoted with...
...major bottler, who, as it turned out, was interested only in runs of 100,000 or more. We considered taking on a partner, and with that in mind we approached the Bigelow Tea Co. in neighboring Norwalk. But they were unenthusiastic about the potential for our salad dressing and turned us down...
...sported diamond rings on their pinkies. Hotch was offered a seat, a cigar, and a glass of Sambuca. Hotch loathed Sambuca, but he downed it bravely. The guy behind the desk, who had hands the size of catcher's mitts, did the talking. "So, kid, you're into salad dressing with this Newman actor and you're lookin' to get it bottled, right? Okay. You're usin' olive oil? Good. That's where we come in. In fact, that's where we are. Take a look at that glass case over there ... No, not the one with the guns...
...tasters took their time, dipping, chewing, cleansing, tabulating, and the wait for us was pretty excruciating, like waiting for reviews on opening night. All but two ballots had us number one, and on those two we were ranked second. It was then and there that Paul anointed us Salad King (referring to himself as the Salad King of New England), and the following day, his lawyer, Leo Nevas, incorporated us using his office as the corporation's address...
...this time Paul was driving race cars for an old friend of his, Bob Sharp, and it was on the way to a race at Lime Rock that Paul mentioned our salad dressing adventure. Bob suggested that we meet with his friend Stew Leonard, who owned a big supermarket in neighboring Norwalk. We subsequently had lunch with Stew, who warned us (as we had heard many times by now) that his attempts to sell celebrity products had fizzled. "If your dressing is really good," Stew said, "you've got a good shot at it since you'll sell the first...