Word: salad
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...million--to charity and established the Hole in the Wall Gang camps for kids with serious diseases. But its humble beginnings offer lessons for any entrepreneur. Like many rookie proprietors, actor Paul Newman and his sidekick, the writer A.E. Hotchner, had a good product (the actor's homemade salad dressing) but lacked the experience to launch it in the hotly contested world of packaged goods. In this excerpt from the forthcoming Shameless Exploitation in Pursuit of the Common Good (Nan A. Talese/Doubleday; $22.95), the two recount their experiences in trying to get a business off the ground...
...this basement, which wasn't a basement in the usual sense. There were crusty stones, a dirt floor, crumbling cement, and overhead timbers covered with active cobwebs. Also three long since vacated horse stalls, but the unmistakable aroma of horses remained. A very picturesque place in which to mix salad dressing...
...project was to mix up a batch of PL's salad dressing in the washtub and fill old wine bottles using the assembled funnels and corks and labels, and on Christmas Eve our collective families would go around the neighborhood singing carols and distributing these gift bottles of PL's dressing. PL was very proud of his salad dressing, and this was the apotheosis of his salad days. Over the years, even in four-star restaurants, PL had been rejecting the house dressings and concocting his own. Captains, maitre d's, and sometimes the restaurant owner would scurry around...
...sitting in the conference room of the largest marketing company in America. On the table in front of us we have a bottle, once filled with Chianti, now containing an olive oil and vinegar salad dressing, which is the object of this meeting. "You gentlemen have come to the right place," the president tells us. "We launch new products for some of the biggest brands in America--Libby's, Heinz, Del Monte, Campbell's, Kraft--so we can give you an exponential trajectory on the welter of details that have to be accomplished to launch your salad dressing...
...garlic butter and accompanied with bread for dipping in the addictive sauce. “Sushi grade” tuna tartare is better than any tuna I have yet found in Boston’s Japanese restaurants. Each mouthful is silky smooth, rich but subtle. The ubiquitous Caesar Salad makes an appearance (of course), but the man who ordered it—a self-proclaimed Caesar maven—declared Mistral’s among the all time best for its crunchy croutons, not-too-tangy dressing and crisp lettuce...