Word: salada
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...have often said that everything I have learned at Harvard, I have learned from Salada teabags. Salada, if you’re not familiar with it, is the off-brand orange pekoe tea HUDS buys; each teabag comes with a delightfully punny or inspirational aphorism. After each meal in the dining hall, I would pick out a teabag and ponder the message on its label. The tea itself isn’t particularly good, but taste is a small price to pay for spiritual clarity.Take this gem, for example: “I’ve never looked through...
According to Doutre, a particularly successful advertising campaign in the midsixties recounted the plight of the mythical American Federation of Gypsies as they sought in vain to get Salada to stop putting fortunes on their tea bags. As the story in the ad went, the Tag Lines were driving the gypsies out of business...
...five-and-a-half minute-long radio commercial described the picketing activities of the Salada factory, which was then located in Woburn, and invited listeners to listen to the "heart-rending tale of the gypsies," No "War of the Worlds," but a fine fabrication nonetheless...
Maybe what we need to get this country back on track are some better Salada Tag Lines. Tag lines like they had in the sixties, when John F. Kennedy asked Americans to make sacrifices for their country. Maybe what President Bush and Governor Clinton should be doing is drinking more...
...maybe what we really need is for the wise, bearded Salada man to come down from his mountaintop and run for the president...