Word: salada
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Dates: during 1980-1989
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...caller will know enough to stop asking these questions--or at least enough not to pay much attention to the answers. By next January's reading period, he will be learning to question the answers, and he will wonder, when he seeks advice, whether to trust his Salada teabag or his Bazooka fortune or the six fortunes in his Hong Kong fortune cookie...
...fail." So posits one of the venerable Salada tea bags that have guided many through this herky-jerky four-year escapade. I'd always laughed at its more-jaded-than-thou outlook. After my oral exams, Salad's wise man is the one doing the snickering...
...summa readings and a prize for a separate essay and yet fail his orals. I'm still graduating honors, but not before being forced to realize what a flop I'll be at cocktail parties. As of now I'm unemployed, but I think I have a future writing Salada tea bags...
Somewhere in the vast spaciousness of Salada company's Little Falls, N.Y. plant, sits Mr. Allan Bastes, the company's vice president in charge of marketing and a man who "always drives as if his children were in the other car." Bates must approve every "tag-line"--as they are known in the business--before it is realised to the masses. "The point," says the man behind the Weltanschauung is to be a little bit comical, and to use just plain old good common sense...
...messages have changed over the years since 1954, when the tags were first introduced by Jack Colpitts, the company's advertising manager and his wife. In the early '60s, the bags featured "instant fortunes" and Salada launched a massive media blitz under the ficticious premise that American Gypsies were boycotting the product. The campaign, let by Comedian Stan Freedberg and the mysterious Gypsy leader "Vladimir Krim," featured television ads depicting a Gypsy encampment on the ground of the company's Wobrun, MA headquarters. "It was a real laugh, "Bates recall. In the late '50s pilots on Eastern Airlines read their...