Word: salada
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Dates: during 1990-1999
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...Salada researchers discovered that in the 1950s tea drinker had begun brewing tea right in the cup instead of in teapots. The idea of giving customers something to do while their tea steeped fit well with Salada's claim that theirs was the "world's slowest teabag," the assumption being that the longer the steeping takes, the better the flavor...
According to Doutre, a particularly successful advertising campaign in the midsixties recounted the plight of the mythical American Federation of Gypsies as they sought in vain to get Salada to stop putting fortunes on their tea bags. As the story in the ad went, the Tag Lines were driving the gypsies out of business...
...five-and-a-half minute-long radio commercial described the picketing activities of the Salada factory, which was then located in Woburn, and invited listeners to listen to the "heart-rending tale of the gypsies," No "War of the Worlds," but a fine fabrication nonetheless...
Maybe what we need to get this country back on track are some better Salada Tag Lines. Tag lines like they had in the sixties, when John F. Kennedy asked Americans to make sacrifices for their country. Maybe what President Bush and Governor Clinton should be doing is drinking more...
...maybe what we really need is for the wise, bearded Salada man to come down from his mountaintop and run for the president...