Word: salada
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...Salada researchers discovered that in the 1950s tea drinker had begun brewing tea right in the cup instead of in teapots. The idea of giving customers something to do while their tea steeped fit well with Salada's claim that theirs was the "world's slowest teabag," the assumption being that the longer the steeping takes, the better the flavor...
...Thousand) Commandments for a generation of tea drinkers. Surely such wisdom can only come from someone who spends his life in constant meditation, carving his maxims into stone tablets and passing them on to his disciples to disseminate in the form of Tag Lines--the wise, bearded Salada...
Alas, there is no Salada Claus. The real gurus are a bunch of ordinary Joes like Salada employees and humor writers and occasionally even (Gasp)! advertising agencies...
...good folks at Salada, however, maintain that the saying serve a higher purpose. Although the Tag Lines were the brainchild of a Salada ad man--one John W. Colpitts in 1962--the purpose behind them has never been a "commercial one, but mainly one of public service," according to Gerry J. Doutre, the president of the company that owns Salada. The idea behind the Tag Lines is to the give tea drinkers "something to do while you dangle," as an old advertising campaign...
...there is no doubt that Salada takes their saying the seriously. A Salada promotional brochure from the 1960s reads: "The sayings fall into the categories of Witty, Philosophical, Inspirational, and Humorous; many are Maxims for Daily Living in Brief Form [MDLBFs, of course], while some are really Home Truths which Really `Hit the Nail On The Head' [HTWRHTNOTHs, for those in the know...