Word: salada
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Perhaps if T.S. Eliot '10 resided in a Harvard house today, he would use a similar indicator--tea bags. The great modernist bard might have found the most intriguing daily reading not in any of his text books or any college publication, but on the tags of Salada tea bags...
Some critics may oppose these steadfast adherents to the Salada philosophy. Maybe they should learn to "Listen before judging, think before speaking "and realize that" Truth and oil always come to the surface...
Somewhere in the vast spaciousness of Salada company's Little Falls, N.Y. plant, sits Mr. Allan Bastes, the company's vice president in charge of marketing and a man who "always drives as if his children were in the other car." Bates must approve every "tag-line"--as they are known in the business--before it is realised to the masses. "The point," says the man behind the Weltanschauung is to be a little bit comical, and to use just plain old good common sense...
...messages have changed over the years since 1954, when the tags were first introduced by Jack Colpitts, the company's advertising manager and his wife. In the early '60s, the bags featured "instant fortunes" and Salada launched a massive media blitz under the ficticious premise that American Gypsies were boycotting the product. The campaign, let by Comedian Stan Freedberg and the mysterious Gypsy leader "Vladimir Krim," featured television ads depicting a Gypsy encampment on the ground of the company's Wobrun, MA headquarters. "It was a real laugh, "Bates recall. In the late '50s pilots on Eastern Airlines read their...
Food Services does not support boycotts, Frank J. Weissbecker, director of Food Services, said yesterday, adding, "We conscientiously look at the marketplace and buy what students like. They like Salada so we buy Salada. They like Nestle so we buy Nestle...