Word: salads
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Dates: during 2000-2009
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Frito-Lay has unveiled Tostitos and Doritos Edge, in which soy protein is used in place of starch to lower the chips' carb count. Unilever has a Carb Options line of 32 products that include reformulated Ragu sauce, Wish-Bone salad dressing and Lipton tea with fewer carbs. Coors has begun marketing its new low-carb Aspen Edge to compete with Michelob Ultra. "The mainstream food and beverage manufacturers have finally made low carb a priority," says Suzanna Prong Eygabroat, an analyst at market-research firm Productscan Online...
...there are signs that carb counting may be working. In its latest annual report, NPD found that after six consecutive years of weight gain, the number of overweight adult Americans fell 1 percentage point, to 55%. Was it carb counting? No one really knows. But at fast-food restaurants, salad orders (low in carbs) rose 12%, while French-fries consumption (carb mountain) fell...
...omelets instead of cereal. The company, which partly attributed poor financial results last quarter to carb counting, is responding with a higher-protein/lower-carb version of Total cereal. It will unveil 40 new products in May, including low-carb Hamburger Helper. Kraft is working on a CarbWell line of salad dressings and barbecue sauces, and is recasting its marketing to feature the meager carb content of sugar-free Jell-O. Breyers is rolling out CarbSmart Klondike bars...
...which left the restaurants holding a surplus of spuds and struggling to fill the side orders. "It didn't take a lot of research to understand that America was under the influence of the Atkins revolution," Snead says. Enter menu items like the Tuscan spinach dip and the tuna-salad wrap. Ruby Tuesday, which was one of the first to start serving Atkins-friendly Splenda on the table next to the traditional Sweet'n Low, Equal and sugar packets, now has some 40 low-carb items on its revamped menu...
...pioneering low-carb regimen created by the late Dr. Robert Atkins begins with a two-week induction period that limits dieters to 20 grams of net carbs a day, ideally via two cups of salad and one cup of nonstarchy vegetables. The low-carb intake leads to KETOSIS, in which the body burns fat for energy. Successive phases of the meaty diet gradually add more carbs--nuts, berries and veggies--as weight loss slows...