Word: salant
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Dates: during 1970-1979
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...executives. Arledge was celebrated for zippy sports coverage, instant replays, constant chatter (including the grating homilies of Howard Cosell) and ceaseless hype. Was he going to bring the same show-biz techniques to the serious business of news broadcasting? The man most worried was CBS News President Richard S. Salant, a dedicated keeper of the flame of news integrity against not only the advertising side, but also the entertainment side...
...Salant presided over a staff that backs up Walter Cronkite with the best newsgathering operation in the business...
...Salant left CBS this year upon reaching its mandatory retirement age of 65, but NBC quickly hired him as vice chair man for news. A lawyer by trade, he is breezy, tough and smart - and responsible. He was disturbed when ABC made Barbara Walters an anchorwoman; he was even more offended when Arledge began hyping up ABC News - a process that reached a nadir with the tabloid-style coverage of the "Son of Sam" murder case in 1977. Unable to match Cronkite's authority and popularity, Arledge countered with the gimmickry of three anchormen, "tossing" the news from Washington...
...years since, Arledge and Salant have come to exemplify the two poles of what network news programs want to do most: excite or inform. ABC's World News To night has got consistently sharper. Arledge demands and gets inventive technology. ABC, once el cheapo of the networks (it used to be said that ABC was the last to arrive at the scene and the first to leave), now spends good money to get good people. Arledge hired Richard Wald (once head of NBC News) to run his news operation, a job that Wald defines as "calming the process down...
...Salant labors to improve that troubled network's Chancellor-Brinkley Nightly News. This has put him in a two-way fight with ABC's Arledge: several times this summer ABC News topped NBC in the ratings, a trend that will take time to reverse. Salant sounds like a football coach after a bad loss: "NBC has got to get its pride back. I can't stand this 'you win some, you lose some' attitude." Salant has hired Bill Small, a top CBS executive, to shake up NBC News. "They say morale's bad, wondering...