Word: salazarism
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...SALAZAR...
Agriculture is always a hot issue in Colorado, and rural voters tend to like Republicans. But from the start of this year's U.S. Senate race, it was clear that Democrat Ken Salazar, 49, had a lot of appeal for Colorado farmers and ranchers, largely because he's one of them. His Republican rival, Peter Coors, went to Phillips Exeter Academy and Cornell University and grew up in a family that hobnobbed with the Reagans and Du Ponts. Salazar's family members, by contrast, have been Colorado farmers since the 1800s. He grew up on a remote ranch...
...Salazar doesn't fit the Democratic stereotype in any case. Like many in his party, he favors protecting the outdoors; as an attorney, he practiced environmental law, among other things, and wrote the pro-environment Great Outdoors Colorado amendment to the state constitution. But unlike hard-line environmentalists, he is a staunch friend of agriculture. A sign on his desk reads NO FARMS--NO FOOD...
Ethnicity also helped. Colorado's Hispanic population is huge and growing, a fact that helped propel Salazar to victory in two campaigns for attorney general, the first Hispanic to win statewide office in Colorado. Although in the end experts say it was Salazar's roots and his experience in public office that made the difference, his aura of underlying decency surely didn't hurt. Indeed, although he and brewery heir Coors criticized each other harshly at times, a recent Salazar ad began with the statement "I care about Colorado, and so does Pete Coors...
Name recognition and deep pockets can go a long way in politics, and beer magnate Pete Coors boasts both in the race to replace retiring Senator Ben Nighthorse Campbell. Coors, 58, faces state attorney general Ken Salazar, 49, who has done a savvy job of playing up his humble rancher's roots; as he drives around in a pickup truck, the pro-choice Catholic calls for prescription-drug imports from Canada and a rollback of the Patriot Act. While attacking pork-barrel spending, Coors has stressed his business acumen and conservative values (favorite book: the Bible). Lately he has gotten...