Word: salerno
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Last January WHRB announcer Pete Salerno '68 won Playboy magazine's nationwide jazz prediction poll, a dis-jockey contest to guess what the readers would choose the most popular jazz numbers of the year, Salerno scored first participate the readers' taste, but, he says; "it was a calculated win. I had substitute my own taste." As a part of the contest, he was supposed to popularize the records he chose, but "there were a couple I couldn't even put on the air...our listeners would have called up to complain...
...Salerno's attitude is typical--the people down at WHRB's studo in the basement of Mem Hall refuse to prostitute their taste and pander to the people at large. WHRB has a fixed image, and they are proud and defensive about it. No rock 'n' roll ever comes over their air, and the word they use most often to describe themselves, and their listeners, is "esoteric". "We have an eclectic, esoteric, kind of programming," says Joe Erlanger '67, this year's Station Manager. Another member modestly asserts that WHRB'S programming standards classical jazz, and folk music "the finest...
...intrusion to have the announcer interrupting with anything but the most formal statement of what it is, who wrote it, and when. This policy doesn't give the announcer much chance to express his own feelings, but most of them don't seem to want the chance. Even Salerno, whose daily "Jazz Entree" makes him the most consistently-heard of any WHRB announcer, says he has no desire to build up a fan club or become an "air personality." "I'd get all kinds of crackpots calling in" with their problems, and "I couldn't take that," he explains...
...officers are James T. Hill '67 of Quincy House, President; Joseph N. Erlanger '67 of Quincy House, Vice-President; Peter C. Salerno '68, Treasurer; and George O. Klemp Jr. '68 of Quincy House and Martin J. Thorpe '68 of Kirkland House, members of the Board. Elaine R. Savitsky '68 of Moors Hall will be Clerk of the WHRB Corporation...
Besides the weekend, the only tangible reward Salerno will receive will be a year's subscription to Playboy, "which," the spokesman said, "is really a pretty grand prize when you think about...