Word: sales
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Dates: during 1940-1949
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Over the loud objections of Defense Secretary Louis Johnson, the U.S. decided last week to cuddle up a little closer to rebel Communist Tito. The first step was the sale of a $3,000,000 blooming mill to help out Yugoslavia's steel industry. The next would probably be a World Bank loan. Johnson and his military advisers, who see no point in helping a potential enemy and believe that a Communist is a Communist, had fought for months against the idea. But Secretary of State Dean Acheson argued that doing Dictator Tito a few favors...
...Scouts, Girl Scouts, Family Service Association and 55 other organizations) in cooperation with National Comics Publications, one of the largest U.S. comic-book publishers (37 magazines, 10 million circulation). Their purpose: to present "socially constructive" messages, exchange ideas on how best to make all comic books (with a monthly sale of 50 million) more acceptable to youth leaders, educators, psychiatrists and parents. Before the year is out, U.S. kids will get wholesome advice about racial tolerance, participation in community affairs and health education from such comicbook favorites as the Batman, the Green Arrow, Superboy and Superman...
Langs thought up the stick-on bra when his wife complained that she could not get an even tan in a bathing suit. Last May, after lengthy experiments, he put the adhesive cups on sale. He expected the bra to be just a sideline to his business of chrome-plating grilles for autos, and hired two girls to fill orders in the basement of his home. The orders poured in so fast that he had to hire 43 more employees, rent the entire floor of a warehouse. Many orders remained unfilled for weeks...
...that Coca-Cola has landed an "army of workers," shiploads of machinery and trucks, Coca-Cola has only ten Americans on its Italian staff (Italian employees run into the thousands). The company uses Italian equipment in making the drink (as in the U.S., Coca-Cola restricts itself to the sale of syrup, leaving the more profitable bottling operation to local businessmen), employs Italian printers for advertising and uses Italian trucks for distribution. Isotta Fraschini has just produced a truck which the company thinks is better-looking than the American design, and which it plans to export to company branches...
This week, the syndicate faced the more realistic prospect of dividing up something less than $7,000, before taxes. Biggest chunk of cash came from the sale of a Chrysler sedan for $2,300. An auction of a large part of the loot (a living room suite, three rugs, a TV set, "$1,000 worth" of books, bedroom furniture, a diamond ring, wrist watch and assorted luggage), all of which was valued at nearly $9,000, brought in about $3,000. The syndicate would also be well-clad for a while: a Chicago tailoring firm had agreed to make...