Word: sales
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Dates: during 1960-1969
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...soap. "Once children become impressed," sighs a Chicago advertising executive, "they are very successful naggers." Buy Me a Mushroom. To impress its Esso trademark on the youngsters, Humble Oil mails out thousands of bird houses, coloring books and popsicle molds among its "gifts of the month." Norge stimulated appliance sales by offering a free children's tent with every purchase. Supermarkets have found that young children, who accompany mothers on 33% of shopping trips, are very responsive to point-of-sale promotions for mushrooms, artichoke hearts and other glamorously expensive foods...
Narodny's prime function is still to grease East-West trade, which last year expanded 10% to $19 billion. When a British or other non-Communist company makes a sale to a Soviet-bloc customer, Narodny will pay the exporter at once, saving him the usual three-to six-month wait before collecting. For Narodny's services, the exporter pays a commission of 3% to 4% of the bill, so that the Soviets benefit doubly from the transaction...
...avoid breaking kosher rules, they lived almost exclusively on hard-boiled eggs while on the road. Unlike town merchants in the South, the Jewish peddlers cultivated Negro customers, entered their names respectfully in ledgers as "Mr." or "Mrs.," extended them credit, and let them try on clothing before a sale. The Jews were rarely greeted with hostility. Bible Belt fundamentalists believed they were the living witnesses to the Old Testament. Often one was asked, "Are you a Methodist Jew or a Baptist...
...November, the Metropolitan Transit Authority put up for sale its Bennett St. switching and storing yards, a 12-acre area across from Kirkland House that the University has long coveted as a site for a tenth House...
...almost $1 million under the $6,525,000 offer made by Boston realtor Samuel P. Coffman, but though final bids were opened in April the MTA Board of Trustees has so far refused to accept any of them. Difficulty in relocating the switching and storing facilities could delay the sale of the yards indefinately...