Word: sales
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Dates: during 1960-1969
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...come high: $475.75 down to $89.75. Each year Mr. Ben adds up the six bits and other pieces, sends himself to Europe to refresh himself on the shapes of chapeaux. On departure's eve, as a special bon voyage present, he invites his faithful clients to a soiree sale at 2:15 a.m., since it is never too early to catch a bargain, with every one of 400 hats marked down to only $5 a throw...
...Latest of the persuaders, a rig of FM speakers to spur impulse buying at point of sale. The Sellaprompter, installed by Robolease Corp., bleats a 5¼-sec. sales "prompt" for individual products over speakers 33 times hourly. Big Brother shows its mercy by interrupting prompts for music, is paid for by product manufacturers (e.g., Borden, Heinz, Pillsbury, General Foods). Cost per message...
...Gaming Act made playing for money legal if all money staked was returned in prizes. Since then, bingo clubs have sprung up by the hundreds, as warm with women ready to scream "Bingo!" when the magic square is checked. Profits to the house come only from admissions and sale of refreshments; by now, bingo is a $150 million-a-year business...
...fast-stepping mahogany stallion with a white star on his forehead, the Butler was picked up at the 1957 Harrisburg, Pa., yearling sales for a paltry $6,000. Since then, he has won 26 out of 39 races, captured $355,844 in purses, brought $600,000 from his sale to a syndicate. Last year he became the world's fastest pacer by stepping off a 1:54.6 mile at Lexington, Ky., breaking the 1:55 record set in 1938 by his granddad, Billy Direct...
This testimonial to the absurdity of TV ratings was given at a special FCC hearing in Manhattan. The commission was collecting the views of "a number of persons who are actively engaged in the creation, production, writing, casting, sale and licensing of programs." Their recommendations were not revolutionary-tighten licensing requirements, weed out the Madison Avenue orchids-but the testimony was considerably more entertaining than most TV fare...