Word: salesclerks
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...faster and easier to flip through five to ten catalogues than go to five to ten stores." Betty Bearden, 35, founder-president of Atlanta-based Papillon (estimated 1982 sales: $8 million), observes, "The copy alongside the products in our catalogues can tell you more about them than a salesclerk, if you are lucky enough to run into a salesclerk, much less one who knows anything about the product...
...customer in a Chicago shoe boutique wanted something to set off a new dress that would also go with the rest of her wardrobe. The salesclerk asked hopefully: "Have you thought of pewter?" The customer looked blank for a moment, then replied: "Not since I last bought beer mugs...
...remember thinking in those days," says the laureate, "if only somebody would guarantee me $15 a week, I could sit down and really do some work." The money was a long time coming. For two decades he was supported by his second wife, Alma, who worked as a salesclerk in Manhattan department stores. By the time of his brother's death in 1944, Singer had become a recognized writer-but only to readers of a dying language. One of them was a young novelist named Saul Bellow, who translated Singer's tale, Gimpel the Fool, the story...
Even in warmer parts of the South and California-where knee socks are often more of an accessory than a necessity-sales are strong. "People aren't buying them because they're freezing," says Rochelle Toas, a salesclerk at Los Angeles' Potpourri boutique. "They are buying them because they're cute." In Atlanta, Donald Campbell, regional manager of the six Casual Corner shops in the area, complains that the peppy new socks "don't last on the floor more than a few days...
...atmosphere is much friendlier. Everybody is in it together." Mrs. Lee Campbell, who runs Fig Leaf in Arlington, Texas, agrees. "They're bringing in their friends now," she says. "Once, they may not have wanted anyone to know exactly where they found the bargain." Ruth Pollitz, a volunteer salesclerk at the Thrift House for the Federation of Jewish Philanthropies in Manhattan, notes that her shop is "like a club. They come here to get connected." Moreover, she adds, "we're selling dreams. People like to imagine where a piece came from, what kind of house...