Word: salesman
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...lucky guess on the Crash. He truly deserves to be remembered for what he did during that second career of his, the one that began when he was deep into middle age. In founding Merrill Lynch--his partner and sidekick, Edmund C. ("Eddie") Lynch, was a soda-fountain-equipment salesman--Merrill created an important and enduring institution. But more than that, he started the country down an important and enduring path...
...died in 1989, six months short of his 89th birthday--Steve Bechtel enjoyed prowling around job sites, but he neither looked nor sounded like a construction boss. In his prime, in the 1950s, he was trim, well tailored and relatively soft voiced, with the ingratiating manner of a salesman...
...first job was with a heating outfit, the Buffalo Forge Co. In appropriate young-genius fashion, his research had soon saved the company $40,000 a year, and they put him in charge of a new department of experimental engineering. At Buffalo Forge he met Irvine Lyle, a gifted salesman and ultimately his partner in Carrier Corp. We'd all know the name Buffalo Forge today if the company hadn't decided in 1914 to kill off its engineering department. Disillusioned, Carrier, Lyle and five other young engineers left a year later to start their own operations...
...became Levittown's unofficial landscape theorist. He could face a reporter with a fistful of dahlias and tell him, with a straight face: "Every man has a right to flowers!" Brother Alfred designed the houses and grumbled about how credit always went to Bill, the idea man, organizer and salesman...
...didn't mow their grass would find Levitt gardeners dispatched to do it and a bill for the job in their mailbox.) He was the consummate marketing guy, unmoved by books, paintings or music. His first wife once complained that she had dragged him to see Death of a Salesman but couldn't get him to identify with the title character...