Word: salesmanship
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Dates: during 1990-1999
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NASCAR's expansion has been fueled in part by shrewd salesmanship. The league markets itself as a slice of the American heartland, with "fan-friendly" drivers who keep up a hectic schedule of autograph signings and charity events. And NASCAR has flooded the market with races. "A lot of it is quantity," says Joyce Julius Cotman, a sports-marketing analyst based in Ann Arbor, Michigan. "They have the Winston Cup Series, the Busch Series, the SuperTruck Series--every weekend, there's some kind of NASCAR event going...
...intend to compete with his father, though in some ways he has already surpassed him. As editor of his eponymous magazine, he led Forbes to the top of its class with more advertising pages than any other magazine between 1992 and 1994, thanks to deep discounts and aggressive salesmanship. Under Steve's leadership, the family business, Forbes Inc.--which owns 14 newspapers and 10 magazines plus real estate--has, according to Forbes, been profitable. As testimony to his economic savvy, his friends cite the fact that he has won the Crystal Owl award, given by USX Corp. for the most...
Martin lasted so long by embracing show-biz contradictions, then shrugging them off. For a start, he was a traditional crooner who learned intonation from Crosby and salesmanship from Jolson. Yet there was a hint in his gestures (eyes closed in ecstasy, arms stretched out imploringly) that he was parodying the very idea of crooner; he was a mellow modernist. You could also peg Dino as an anachronism, a Joe E. Lewis saloon-lush type, the party animal in a tux. Or maybe he was the first slacker, elevating sloth to a Zen art. The stupefaction he radiated...
...KEDS When was the last time salesmanship seemed touching? Aimed at young women, this TV ad tastefully evokes a nostalgia for girlhood while successfully repositioning Keds as acceptable grownup footwear. As women of all ages frolic in slow motion, a narrator asks, "What size Keds were you wearing when they stopped delivering milk? When your mother was the prettiest woman on earth? ... What size Keds will you be wearing when a woman walks on Mars...
Driven by the top musical salesmanship of perky Marcy McGuigan, tomboyish Debra Barsha, sassy Jackie Sanders and little-girl-lost Emily Loesser (Frank's daughter), this band echoes Sweet Sue and Her Society Syncopators, the outfit Jack Lemmon and Tony Curtis joined in Some Like It Hot. Appropriately, Charles Busch, the off-Broadway drag star who co-authored Swingtime's mint-thin book (with Linda Thorsen Bond and William Repicci), is now playing Marian...