Word: salesmanship
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Some of the faithful will have to be content with the catalog, which was published last week. It is a thick paragon of low-intensity salesmanship: plain cream cover, small gray type, no objet d'art staring from it--which is only proper, since what Sotheby's is selling is spiritual contact. Some 100,000 copies are available, at $90 (hardback) and $45 (soft). This print run will probably take care of the cost of the color plates, which are many and which reproduce such treasures as Lot 924, "A Set of Six French Stoneware Butter Pots, Modern," estimate...
...vanguard of a revolution that is turning the once arduous task of buying or leasing a vehicle into a relative breeze. Browsing the Internet is just one of the new ways of kicking the tires that are giving consumers more bargaining power in a business famous for high-pressure salesmanship. Reason? Online shoppers can get information that dealers once kept to themselves--for instance, what the dealer paid for that beauty he wants to sell to you. Consumers are also riding the buying clout of warehouse clubs like Sam's and PriceCostco, which now arrange sales and leases. In response...
NASCAR's expansion has been fueled in part by shrewd salesmanship. The league markets itself as a slice of the American heartland, with "fan-friendly" drivers who keep up a hectic schedule of autograph signings and charity events. And NASCAR has flooded the market with races. "A lot of it is quantity," says Joyce Julius Cotman, a sports-marketing analyst based in Ann Arbor, Michigan. "They have the Winston Cup Series, the Busch Series, the SuperTruck Series--every weekend, there's some kind of NASCAR event going...
...intend to compete with his father, though in some ways he has already surpassed him. As editor of his eponymous magazine, he led Forbes to the top of its class with more advertising pages than any other magazine between 1992 and 1994, thanks to deep discounts and aggressive salesmanship. Under Steve's leadership, the family business, Forbes Inc.--which owns 14 newspapers and 10 magazines plus real estate--has, according to Forbes, been profitable. As testimony to his economic savvy, his friends cite the fact that he has won the Crystal Owl award, given by USX Corp. for the most...
Martin lasted so long by embracing show-biz contradictions, then shrugging them off. For a start, he was a traditional crooner who learned intonation from Crosby and salesmanship from Jolson. Yet there was a hint in his gestures (eyes closed in ecstasy, arms stretched out imploringly) that he was parodying the very idea of crooner; he was a mellow modernist. You could also peg Dino as an anachronism, a Joe E. Lewis saloon-lush type, the party animal in a tux. Or maybe he was the first slacker, elevating sloth to a Zen art. The stupefaction he radiated...