Word: salesmanship
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...kernel of truth in this that transcends the usual press charge that government lies, conceals, misleads. Press skepticism has actually increased since the Reagan Administration developed into a high art form the symbolic rituals of optimism and a talent for minimizing embarrassing news. We now get government salesmanship by pageantry, which television feels compelled to present while trying to offset it by commentary. The result can hardly be called reality...
...Iacocca's salesmanship--his hucksterism, even--accounted for much of his personal success in the mid-'60s, when carmakers were discovering the youth market. For snazziness and corporate profligacy, Detroit has not equaled itself since. The introduction of a sporty new sedan, orchestrated by Iacocca, typified the wonderful wantonness. In 1966 he sailed dozens of Lincoln-Mercury dealers to the Virgin Islands, where after a meal on a beach at sunset, an amphibious landing craft thrashed ashore. Out onto the sand popped a brand-new white Cougar driven by Singer Vic Damone, who proceeded to croon...
Ueberroth negotiated each contract and colleagues say his familiar reverse salesmanship--earnestly seeming to take the other person's side--was awesome to watch. He put soft-drink companies, for example, through the same kind of high-stakes contest as the TV networks. Coca-Cola, after hearing a flag-waving sell from Ueberroth, jumped its bid all the way to $12.6 million. When IBM decided not to participate, Ueberroth, who badly wanted to use their technology at the Games, called Chairman Frank Cary. The firm that sponsored the Games, Ueberroth said solicitously, would gain a global identity with the next...
...more tolerant, less restrictive age, the Sears catalog mixed the art of salesmanship with a little bunkum. "We Aim to Illustrate Honestly and Correctly Every Article," Sears stated around the turn of the century. But that did not stop the company from claiming that its goods were "celebrated," "of the finest quality," "thoroughly high grade" not to mention "cheapest...
...from Mayor Edward Koch to Philanthropist and Civic Leader Brooke Astor, also praise him in what has become an almost monotonously approbative Gregorian chant. Andrew Heiskell, chairman of the New York Public Library and former chairman of Time Inc., says, "Greg has a strange combination of scholarship, energy, drive, salesmanship, enthusiasm and even a certain naivet...