Word: salesmanship
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...minicomputers that AT&T introduced last month. There is a growing conviction among industry watchers, however, that the company will not soon be able to compete successfully. In computers, for example, Wall Street experts generally believe that AT&T will be outstripped by the superior salesmanship of IBM and Digital Equipment. Says Jennifer Proga, an analyst at Shearson/American Express: "A T & T's sales force does not leave one inspired...
...Blue uses salesmanship and innovation to bestride the computer world...
Recently I purchased one of Iacocca's "babies." For 25 years I had one of the "other biggies' products." After shopping around, I found Chrysler's car and price, coupled with Iacocca's salesmanship, an unbeatable combination...
...Godfrey made a cup, spooned through it, and said, "I see lots of noodles. I do not see any chicken." Then he tasted the soup and added, "Yes, that is chicken. It might have walked through the water once." Lipton executives probably winced, but the tongue-in-cheek salesmanship worked. Whatever Godfrey sold, he spoofed; and whatever he spoofed, lipstick or lotion, floor wax or ice cream, sold...
...Nuclear Force (INF) negotiations and Strategic Arms Reduction Talks (START), both of which are under way in Geneva. In sending Bush to Europe and Secretary of State George Shultz to Japan, China and South Korea, the Administration was trying last week to counter the Soviet p.r. blitz with some salesmanship of its own. The American emissaries carried no fresh initiatives of real substance. Instead, they sought to reassure America's allies with friendly rhetoric and promises of flexibility on both arms control and other tender issues. To a large extent, each man succeeded, though Reagan's loose talk...