Word: salesmanship
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Plunging into an extraordinary era of door-to-door salesmanship abroad...
...show-biz approach was inevitable as the paperback business grew: some of the largest paperback houses belong to conglomerates with movie and television interests. In addition, inflation has pushed the cost of paperbacks higher than the average for most commodities, demanding more aggressive salesmanship. In the past six years the cover price of a rack-size book has jumped 77%, from an average of 930 to $1.65. The consumer price index for the same period rose 44.8%. Where will it end? Inflation is not likely to vanish and neither is the desire of publishers to secure bigger blockbusters. This...
...collect they have. The Berkowitz bandwagon had, of course, begun early, even before his capture, with the sale of Son of Sam T-shirts bearing the latest police sketches of the unknown ".44-caliber killer." Still, it was not until after his arrest that the salesmanship began in earnest. Then-Mayor Abe Beame, faced with a tough primary fight, used the arrest to try to peddle his floundering law-and-order re-election campaign; although he failed, the election finally went to another to another candidate who played to the lingering public panic with repeated calls for the re-instatement...
...most publicity, 60% of the offenders attended vocational institutions. Some of these were schools in name only. They sprang up overnight and advertised for students with bounteous promises of good jobs. A Federal Trade Commission investigation found that many of these schools were guilty of misleading advertising, deceptive salesmanship and substandard instruction. For example, an airline personnel training school in Kansas City, Mo., that received federal money enrolled 15,000 students, graduated 2,000, and found jobs for only 102. Even after this disclosure by the FTC, HEW approved $200,000 more in student loans for the school?which...
...barnstorming buyers ran into two trade barriers of another sort: culture shokku and a lack of aggressive salesmanship by some of the Americans they met. In Atlanta, Keigo Yamada, executive managing director of Ito-Yokado, a chain of discount department stores with an annual sales volume of $1.3 billion, shied away from a meal of grits and complained that he was meeting the wrong people. Yamada wanted American sportswear modified to suit Japanese tastes and sizes but, he says, was told "that they would have to ask their supervisors in New York." A Mitsubishi buyer offered Jose Lopez...